You’re speaking to an elevated audience and playing in a new brand space. The brand you designed (or DIY’d) at the beginning of your journey no longer feels relevant to support your big vision.

Perhaps you want to enter the luxury market, or you’re completely transforming the way things are done in your industry. Unfortunately your brand doesn’t reflect the fullness of where you want to go. It’s lacking polish or it’s blending right in.

Your product is great, your systems are in place but people aren’t picking up what you’re putting down. There’s a disconnect with your customers and how they feel about and perceive the value of your products or services.

Your competitors look slick and elevated, and while you’re delivering similar offerings with the same level of passion and care, their brand and user experience is beautiful to look at and more intuitive to interact with.